My Process


I begin my UX design work by researching the problem. Have others attempted to solve this? What has the team tried? What learnings came out of it? While I like to do my own research, my approach towards design is empathetic and thus, my design process involves the users from the research phase itself.


Sketching helps me work out rough ideas, interaction and UI flows, and thumbnail layouts. Everything at this stage is rough and any idea, even the bad ones, is worth getting out on paper to shine a light on. From these sketches, some potentially workable ideas will emerge.


After sketching, I collect the ideas that seem usable and then begin a prototyping phase in order to test assumptions. The level of the prototype’s fidelity is dependent on many factors; I may choose to quickly prototype on paper in order to vet out simple ideas without spending lots of time building something prettier that may not work. Or I may create a higher-fidelity prototype with mockups and interactive wireframes (I use Axure mostly) that more closely resemble finished products if the feedback needed requires it.

Once a paper prototype has borne out some good ideas via testing, I flesh out a higher fidelity interactive demo or storyboard, and begin to help engineers implement working UI.

  • Design thinking and participatory design sessions

My Design Philosophy

Design is Iterative

Good user experience design is hard, and no one solves challenging problems correctly the first time. My design process is iterative — try out ideas quickly and cheaply on paper or in simple prototypes with whatever users are available and modify accordingly until everything feels right.

Design is Discardable

Because design is iterative, I’m willing to throw away any idea that doesn’t work. I view my work as following the 80/20 rule: about 80% of my work output is designed to be thrown away, and 20% will turn out to be good design.

Design is Collaborative

Design cannot be achieved sitting in a closed room alone. User experience design is a team effort, and often my role becomes that of a facilitator that helps the team, not me, arrive at the best user experience for the features we are trying to build.

My Works

I was responsible for 1)Auditing the current user experience system in place; 2)Design new components to help retain users along with prolonged engagement of the website; 3) Design short-term and long-term challenges/goals to keep the loop of retention running and, 4)Enhance the user experience based on qualitative analysis done with the users.

7 Cups of Tea is an on-demand emotional health and well-being service. Our bridging technology anonymously & securely connects real people to real listeners in a one-on-one chat. Anyone who wants to talk about whatever is on their mind can quickly reach out to a trained, compassionate listener through our network. We have hundreds of listeners who come from all walks of life and have diverse experiences.

People connect with listeners on 7 Cups of Tea for all kinds of reasons, from big existential thoughts to small, day-to-day things that we all experience. Unlike talking to family or friends, a 7 Cups of Tea listener doesn’t judge or try to solve problems and say what to do. Our listeners just listen. They understand. They give you the space you need to help you clear your head.



BlueDust is a mobile-based, free to play, massively multiplayer online (MMO) strategy war game. Play as the leader of your people and guide them through the most volatile age in the history of the Fractured Lands. Leave your mark on this war-torn world as you build cities, battle strange creatures, conquer territory and finally take the fight to the ultimate foes – the Aliens. Control BlueDust and the Pyramid and be rewarded with greater power on your way to becoming the strongest leader the planet has ever seen.

Project MANA was about understanding and designing a navigation system for the blind at Queen Victoria Market, Melbourne, Australia.

I was responsible for designing the wireframes and develop the website of D)-(D.

The D)-(D is emerging as one of Australia’s pre-eminent visual-audio duos. The multidisciplinary D)-(D combine sound art and design with cutting-edge digital technologies to create immersive performances and playful visual audio installations.  Paramount to the D)-(D ethos is the creation of 21st century visceral experiences that adventurously explore new interactive terrains for audiences.

I was responsible for designing the wireframes for the website, HelloPsych.

HelloPsych is a proprietary telemedicine technology platform that enables people to consult with professionals in the field of mental health care, remotely through video channels, from the confines of their private surroundings. To a patient, it is the comfort of being able to connect to an available expert immediately when in need of help and also pay instantaneously via a credit card. To the expert psychiatrist or psychologist, it is the luxury of being able to serve the patient on the go via a handheld or a PC with a fast internet and front-facing camera and still not missing out on the element of direct face-to-face contact with the patient. The revolutionary aspect is not just the inbuilt live video feature but the scheduling functionality of the system that identifies doctors available and match them with a consultation requesting patient based on their subject of interest and followup.


Casino world is an online gambling game by Fortuity Infotech. I worked for them to produce the wireframes, game design monetization and directed the art style of the game. Fortuity Infotech is a vibrant, technologically driven company focused on making great products in the Gaming industry. The company is dedicated to providing software which is innovative, fun and focused on creating a great consumer experience. Drawing inspiration from companies like Honda, the engineering team was established by people with years of expertise in the area of online gaming (from designing and developing software to running operations). The team at Fortuity has designed and built complete gaming systems that have grown to be nominated for the best software in the bingo and casino categories.

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