About
I build products that move numbers and change behaviour.
From redesigning a mental health platform that drove a 50% engagement surge, to building VC-facing data pipelines serving 400+ university programs — I connect rigorous research to decisions that ship and metrics that matter.
What I bring
Three capabilities that drive outcomes
Research-Led Product Strategy
I translate behavioural insight into product roadmaps, features, and service redesigns that move KPIs — not just improve NPS.
UX & Service Design at Scale
From 300k-page IA audits to gamification systems serving millions — I design for complexity without losing the user.
Gamification & Engagement Systems
The 50% engagement lift at 7 Cups was built on behavioural frameworks, not guesswork — and is reproducible.
Impact
- 📈50% engagement surge — 7 Cups Research-led gamification redesign
- 🏗Cred Finder — 40% fewer errors End-to-end service redesign at RMIT
- 💡QA Hero — 400+ programs VC-facing data engineering & UX lead
- ★2× ACM CHI Best Paper Research rigour behind every product decision
"Visionary HCI researcher and product leader bridging embodied technology and commercial impact – from award-winning academic work at CHI to measurable engagement lifts in live products."
— Dr. Rakesh Patibanda · Research Fellow, Monash UniversityFeatured Case Studies