Industry Portfolio
Research that ships. Products that stick.
10+ years turning complex human behaviour into measurable outcomes – from 50% engagement surges at 7 Cups to 40% error reductions at RMIT – across mental health, education, and emerging technology.

Playful Body Game Companion Mobile App
Product Designer. I defined the second-screen concept, user roles, screen hierarchy, live feedback patterns, interaction flows, and the mobile UI system in Figma.
📈 A product-ready companion app concept that visualises live body feedback, syncs game events, supports spectator interaction, and provides clear post-session summaries.

Breaking the Sitting Loop
Product Designer. I defined the behaviour model, interaction flow, screen hierarchy, and mobile UI system in Figma.
📈 A behaviour-first mobile concept that turns awareness into immediate action through timely nudges, guided micro-breaks, and low-friction interaction.

Futures Workshop Toolkit
Product Designer. I defined the concept, information architecture, interaction flow, mobile UI system, and key ideation features in Figma.
📈 A digital design card toolkit that helps researchers and designers browse prompts, combine methods, generate concepts, and save workshop outputs in one coherent experience.

RMIT Learner Experience: University-Wide HCD Research Initiative
UX Research Expert — stakeholder and partner in the Primary Synthesis phase, informing Learning Design teams on what to incorporate into digital tools to improve student experience.
📈 Research directly shaped the design brief for Emble. Gave RMIT's Learning Design teams their first evidence-based framework for understanding the gap between student expectations and experience — synthesised from 60 interviews, 59 staff responses, and 550+ data points.

Cred Finder: Centralising Credential Management at RMIT University
Lead — ran stakeholder workshops with College Executives, facilitated 5 iterations of process mapping, defined functional requirements, and oversaw design through UAT.
📈 Centralised credential lifecycle management across RMIT; reduced data errors, improved governance, and supported credential program rollouts with real-time reporting.

QA Hero: UX Leadership & Data Engineering for RMIT Course Quality
UX Lead and BA/Data/Software Engineer — co-led UX strategy for QA Hero, designed the Subrecords data architecture, rebuilt the reporting pipeline from DOMO into custom D3.js/Chart.js dashboards, and designed the Daily Runrate heatmap with Watch/Risk/Escalate thresholds.
📈 A purpose-built QA administration system giving tiered real-time visibility across College, School, and Transformation Team users — with outlier flagging redirecting resources to at-risk courses and a custom dashboard eliminating the single point of failure in the DOMO pipeline.

7 Cups of Tea: Gamification & User Engagement Design
UX and Gamification Design Consultant — sole designer; ran the full audit, designed the gamification system, and validated with live users.
📈 50% surge in user engagement. Introduced a badge system, variable-ratio rewards, and funnel analytics that measurably changed retention behaviour.

Reputada: Gamified Feedback & Reputation Platform
UX and Games Designer — wrote design documents, consulted psychologists and physical trainers to build user personas, designed wireframes for the website and companion health games.
📈 A platform combining structured feedback collection with a gamified health and wellness system for corporate teams — grounded in behavioural research and designed through direct consultation with domain experts.

Emble: Empowering Educators with Seamless Course Design Tools
UX Researcher on a cross-university team — led user research, translated findings into design requirements, and ran iterative testing cycles.
📈 Raised the visual design floor across RMIT's Canvas courses; supported rollout of new programs including the Bachelor of Business Innovation and Enterprise.

The Jungle Book: Creative Direction for a Mobile CCG
Creative Head — designed all menu navigation flows, directed the art team against DQE IP guidelines, and designed monetisation features balancing revenue with long-term player engagement.
📈 A collectable card game faithful to the Jungle Book IP with a coherent navigation system, a full suite of game assets produced under strict IP holder guidelines, and a monetisation model designed to increase engagement without compromising player sentiment.

42events: Designing a Unified Event Planning Platform
UX and Product Designer – designed the end-to-end search experience, navigation flows, vendor listing architecture, and multi-filter search system.
📈 A platform where planners could search across vendor types, filter by seating arrangement, budget, guest count, amenities, and religion speciality – reducing what previously took days of phone calls to minutes of structured search.

RMIT Student Assistant App: UX Audit & Enhancement
UX Auditor — conducted heuristic evaluation, content audit, competitive benchmarking, and produced a prioritised action plan adopted by the product team.
📈 Delivered a comprehensive audit with prioritised recommendations across navigation, content currency, and feature discoverability; action plan adopted by the product team.

Qualitative Analysis of RMIT Course Experience Survey Data
Lead Researcher – designed the coding framework, conducted thematic analysis across multiple courses, synthesised findings into actionable recommendations.
📈 Delivered a comprehensive report that informed strategic decisions about course content, assessment methods, and teaching quality across the RMIT Education Portfolio.

Gamified Student Journey for RMIT Creds
Lead UX Researcher and Designer — ran the entire co-design process with RMIT students as co-designers.
📈 Gamified sign-up experience that measurably increased engagement; students reported significantly higher perceived value of credentials after going through the new journey.

HelloPsych: Designing Navigation for a Mental Health Professional Platform
UX Designer — designed navigation flows, built interactive wireframes, collaborated with dev team through to delivery.
📈 Delivered a platform with role-appropriate navigation validated through client feedback cycles; development shipped aligned to wireframes with no significant IA rework.

Project MANA: Tactile Wearable Navigation for Queen Victoria Market
Lead designer — conducted field research, developed and iterated prototypes, ran user testing with visually impaired participants.
📈 Validated concept for a wearable tactile navigation device demonstrating that vibration and pressure cues provide reliable directional feedback in a high-noise sensory environment.