Industry Portfolio

Industry Portfolio

Research that ships. Products that stick.

10+ years turning complex human behaviour into measurable outcomes – from 50% engagement surges at 7 Cups to 40% error reductions at RMIT – across mental health, education, and emerging technology.

16+ Case studies
10+ Organisations
50% Peak engagement lift
10+ Years in UX, HCI & Product Design
RMIT Learner Experience: University-Wide HCD Research Initiative
UX Research

RMIT Learner Experience: University-Wide HCD Research Initiative

UX Research Expert — stakeholder and partner in the Primary Synthesis phase, informing Learning Design teams on what to incorporate into digital tools to improve student experience.

📈 Research directly shaped the design brief for Emble. Gave RMIT's Learning Design teams their first evidence-based framework for understanding the gap between student expectations and experience — synthesised from 60 interviews, 59 staff responses, and 550+ data points.

RMIT University (CX Team & RMIT Studios) · UX Research
QA Hero: UX Leadership & Data Engineering for RMIT Course Quality
Product Design

QA Hero: UX Leadership & Data Engineering for RMIT Course Quality

UX Lead and BA/Data/Software Engineer — co-led UX strategy for QA Hero, designed the Subrecords data architecture, rebuilt the reporting pipeline from DOMO into custom D3.js/Chart.js dashboards, and designed the Daily Runrate heatmap with Watch/Risk/Escalate thresholds.

📈 A purpose-built QA administration system giving tiered real-time visibility across College, School, and Transformation Team users — with outlier flagging redirecting resources to at-risk courses and a custom dashboard eliminating the single point of failure in the DOMO pipeline.

RMIT University · UX Leadership
The Jungle Book: Creative Direction for a Mobile CCG
Gamification Design

The Jungle Book: Creative Direction for a Mobile CCG

Creative Head — designed all menu navigation flows, directed the art team against DQE IP guidelines, and designed monetisation features balancing revenue with long-term player engagement.

📈 A collectable card game faithful to the Jungle Book IP with a coherent navigation system, a full suite of game assets produced under strict IP holder guidelines, and a monetisation model designed to increase engagement without compromising player sentiment.

GoLive Games Studios · Creative Direction